Benefits of Digital Marketing
Artificial intelligence has been the buzzword currently. It’s being enforced to create our jobs easier. With AI, you'll currently analyze the search patterns of your customers, their behaviour, so ...

7 Key points in Digital Marketing you can’t ignore in 2019

We all know the importance of Digital Marketing in each and every business that’s why we have prepared a list of “Key points in Digital marketing you can’t ignore in 2019″.

if you are interested in knowing the Secret than don’t stop unless you have read my whole article.

Artificial intelligence

Artificial intelligence has been the buzzword currently. It’s being enforced to create our jobs easier. With AI, you’ll currently analyze the search patterns of your customers, their behavior, so utilize the information out there across the various social media networks, besides blog posts, so implement these to assist businesses to understand and work on however users and customers reach their product or services

With AI, you’ll currently directly get connected with users and initiate conversations like these facilitate in building an emotional bond by providing them with the essential info and tips. By the year 2020, around twenty-fifth of client service would be driven by Chabot technology. Within the year 2019, we’ll witness the number of companies adopting AI to assist save prices and speed up growth.

Programmatic Advertising

This comes right after AI as a result of here we might be as well as AI to assist with automating ad buying, which is able to facilitate businesses in targeting bound class of audiences. An example of a special quite programmatic ad shopping for is bidding or auctioning in real time.

With this type of automation, the conversion rates increase and value of client acquisition becomes reasonable because the process becomes a lot of quicker and economical. By the year 2020, it’s expected that around 90th of the display ads are going to be programmatic.


Though Chatbots are around for a short while, their role in digital marketing has been increasing and by the year 2019, nearly every space of digital marketing would slowly be chatbot-driven.

Since this technology that’s based on AI implements instant messaging for chatting functions, it’s become easier to connect with customers in real time, no matter whether it’s day or night.

With this type of AN simple instant messaging that these Chatbots provide, by the year 2020, it’s expected that a minimum of 80th of companies would start opting Chatbots for their wants and ultimately save prices.


If you wish to stand out in 2019, you would like to personalize your promoting – which means that personalized content, products, emails, and more.

With the provision of information like purchase history, client behavior and links clicked, custom content has never been easier. In fact, ninety-six of marketers believe that personalization advances client relationships.

As Kevin George, Head of promoting at Email Monks, says, “The future of e-mail is period of time, behavior-based personalization. A study by Market shows that personalized, triggered e-mails supported behavior is 3x higher than batch-and-blast e-mails.”

Businesses like Netflix and Amazon are already investing the ability of personalization. Work on to your Netflix account, as an example, instantly shows you the proof of this: the banner, carousels, order, artwork, text, and search are all personalized for you.

Video marketing

These percentages show the key point of incorporating video into your digital marketing strategy:

70% of shoppers say that they need sharing a brand’s video.

52% of shoppers say that looking at product videos makes them a lot of assured in on-line purchase choices.

65% of executives visit the marketer’s web site and 39% decision a seller once viewing a video.

And don’t simply assume YouTube. To witness higher engagement together with your video marketing, you’ll be able to build a video post or begin a live broadcast on Facebook, Instagram or LinkedIn.

Live video is gaining quality, with an oversized variety of companies exploitation it for interviews, product demos and “behind the scenes” glimpses of events, life within the workplace, however, the product is created, etc.

With ever-decreasing prices of film instrumentation and also the progressively high-quality Smartphone cameras, businesses and marketers are heading for personalized video messages instead of phone calls or emails, which is named the 1:1 video approach.

YouTube and alternative videos are displayed within the SERPs, so video SEO is becoming much more important – like using text overlays and closed captions, additionally to your description, title and file names. Verify this guide to be told a lot of concerning YouTube SEO.

And 360-degree video content, that permits for a lot of interactive expertise, is on the increase – simply hunt for the circular image within the high left corner to start sliding the moving image left or right as it’s taking part in.

360-degree video Here

Social Messaging Apps

Social messaging apps are only for sending emojis to your friends?

Consider these numbers:

1.3 billion Monthly users are active on Facebook messenger

2 billion messages are sent between individuals and businesses on Facebook messenger monthly

WhatsApp has 1.3 billion monthly active users

55 billion messages are sent via WhatsApp on a daily basis

WhatsApp, Facebook messenger, and WeChat have a lot of combined users than Facebook or YouTube

These statistics show the growing quality of social messaging apps for business purposes. Since people are spending a lot of their time messaging one another, it is sensible to promote your company’s services where your potential customers are hanging out.

Social messaging apps is terribly helpful in sending messages to customers directly, as they permit personalization (another trend) and add price to the users’ experience. This differs from the messenger chatbots we mentioned earlier. You’re truly able to market to customers using messaging apps now!

Social Media Stories

With the growing popularity of social media “stories,” it’s necessary for marketers to consider this format in their digital marketing strategy. Savvy marketers can even create use of live video, one amongst the most profitable social rollouts thus far, to promote engagement and brand awareness.

First Snapchat came out with the concept of “My Story,” then Instagram and Facebook stories were introduced, and currently YouTube has disclosed their own story format, “Reels.” 

Since stories disappear after a set amount of time, this is a great opportunity for marketers to make good use of FOMO (fear of missing out). You’ll feature your workers within the Stories, show the story behind the making of a product, ask for reviews regarding your product and services or get creative.


Now I am sure that you have understood the importance of Digital Marketing that will play a vital role in the year 2019.

Here in Delhi Digital Marketing School, we teach all such things that are needed to become a successful Digital Marketer in this Era.

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